Tested prototype Cobalt Rush 12-pack development packaging concept Cobalt Rush prototype can
Current development presentation • not commercial inventory
Tested prototype • Refinement stage

Cobalt Rush

Blue Raspberry + Lemon

The bold blue core direction—tested with real consumers and moving toward stronger blue-raspberry character, balanced lemon, controlled sweetness, tuned tartness, and a cleaner finish.

Flavor directionBlue Raspberry + Lemon
Prototype12 fl oz slim can
Current stageRefinement

The can and carton shown are current development references. Final formula, production data, artwork, case configuration, pricing and commercial availability are not yet final.

Development archiveOriginal prototype + label references

These references document earlier stages of the same flavor. Historical artwork can contain older wording, claims, nutrition, ingredient, caffeine, barcode, or packaging details that are not current final commercial specifications.

Cobalt Rush original prototype-run artwork
Original prototype runHistorical development reference
Cobalt Rush prototype label development reference
Label development referenceProduction data requires final verification
TESTING DIRECTION

INTEREST + A CLEAR REFINEMENT BRIEF.

Early testing showed where Cobalt Rush connected and where the next revision should improve.

01 What worked

Early feedback showed clear interest in the flavor direction and can presentation.

02 What we learned

The next revision should strengthen blue raspberry, rebalance lemon, reduce perceived sweetness, adjust tartness, and clean up the finish.