REAL PROTOTYPES • STRUCTURED FEEDBACK

PUT THE PRODUCT IN PEOPLE'S HANDS.

Cobalt Rush and Arctic Citrus were produced as a short-run test batch so KRYONIX could learn from the drinking experience before making a major production commitment.

THE DEVELOPMENT LOOP

BUILD. TEST. LISTEN. REFINE.

The purpose of the first run was not to declare the product finished. It was to learn exactly what should stay, what should change, and what deserves another round.

1

Produce the first batch

Cobalt Rush and Arctic Citrus were made as physical short-run prototypes for evaluation.

2

Test both directions

Adult consumers experienced both core flavors instead of reacting only to names, artwork, or descriptions.

3

Capture written feedback

Questionnaires covered flavor, sweetness, tartness, carbonation, finish, branding, and buying interest.

4

Build the next brief

The results now guide professional refinement before commercial scale.

Written questionnaires

Taste, sweetness, tartness, carbonation, aftertaste, branding, and buying interest were reviewed.

Refinement before scale

Feedback is being used to improve the product before any major commercial production commitment.

WHAT TESTERS EVALUATED

MORE THAN “DID YOU LIKE IT?”

The questionnaire was designed to turn reactions into usable development direction.

01 Flavor balance

Taste, flavor strength, sweetness, and tartness.

02 Drinking experience

Carbonation, aftertaste, and overall finish.

03 Brand impression

Can design, identity, recognition, and presentation.

04 Buying interest

Whether testers would buy, recommend, or request changes.

FUTURE TESTING

FOLLOW THE NEXT ROUND.

Join KRYONIX updates for future testing opportunities and major development milestones.

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